Your customer base is worth more than it bills
Three silent leaks: abandoned carts, dormant customers and purchases that never repeat. Put a number on each one.
Preloaded values are editable references. The formula is in plain sight. The result comes from your data, not from promises.
The presets move only the three rates, never your volumes.
In the selected currency.
Estimated dormant revenue (per month)
US$ 24,010
Sum of the three levers. Estimated potential with your data, at your current pace. Not a promise.
Abandoned carts
US$ 5,760
From raising recovery from 3% to 15%.
Dormant customers (per campaign)
US$ 12,000
Per reactivation campaign, not automatic recurring revenue.
Purchase frequency
US$ 6,250
From adding 0.3 purchases per year per active customer.
Suggested WhatsApp sequences per lever + recommended timing. The result on screen is free and requires no sign-up.
How do we calculate this?
cartRevenue = carts x (targetRecovery - currentRecovery) x cartValue dormantRevenue = dormant x reactivationRate x dormantTicket (per campaign) frequencyRevenue = active x (frequencyIncrease / 12) x activeTicket (monthly) monthlyTotal = cartRevenue + dormantRevenue + frequencyRevenue
With your current data
- Carts/month
- 800
- Cart value
- US$ 60
- Current recovery
- 3%
- Target recovery
- 15%
- Dormant customers
- 3,000
- Dormant ticket
- US$ 50
- Reactivation rate
- 8%
- Active customers
- 5,000
- Current frequency
- 1.8/year
- Expected increase
- 0.3/year
- Active ticket
- US$ 50
The result is an estimated potential based on your data, not a promise of results.
Send this link to whoever signs off on the budget.
What the Dormant Revenue Calculator measures
For most e-commerce businesses, the cheapest sale is not in the next acquisition campaign: it is sleeping in the customer base they already have.
Three revenue levers that are already yours
The calculator combines three sources of dormant revenue: abandoned carts that are never recovered, customers who stopped buying and purchases that never repeat. With monthly revenue, the cart abandonment rate and the size of your customer base, it estimates how much money goes uncaptured every month in each lever.
Every assumption is editable and the full formula is published on the page, so the number holds up in front of any finance team.
From a number to a customer reactivation plan
Knowing the size of your abandoned carts and your inactive base helps you prioritize: sometimes it pays to start with abandoned cart recovery on WhatsApp, other times with repeat purchase campaigns. Marketing and retention platforms like Revio automate those reactivation sequences over WhatsApp and email.
The PDF report includes the plan for each lever, with suggested sequences and the recommended timing for each type of customer.
Frequently asked questions
Where do the numbers come from?
Where do the numbers come from?
From your own data. The Conservative, Typical and Optimistic presets move only the rates, never your volumes. The preloaded values are editable references and the formula is in plain sight on this page.
Is this a promise of results?
Is this a promise of results?
No. It is the estimated size of your dormant revenue, calculated with your inputs. How much of it you recover depends on how you activate each lever.
What does Vantegrate do with my data?
What does Vantegrate do with my data?
We only use your details to follow up on your report and to contact you if you ask. You can unsubscribe whenever you want.
Want to see these numbers in your real operation?
A 30-minute demo with your case, no commitment. Or message us on WhatsApp and let's talk it through.
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Open the toolEstimated dormant revenue
US$ 24,010/month