Free tool

Your customer base is worth more than it's bringing in

Q: Where do the numbers come from?

From your own data. The Low, Medium and High presets move only the rates, never your volumes. The preloaded values are editable references and the formula is in plain sight on this page.

Q: Is this a promise of results?

No. It is the estimated size of your dormant revenue, calculated with your inputs. How much of it you recover depends on how you activate each lever.

Q: What does Vantegrate do with my data?

We use your details to send you the report and Vantegrate updates, which you can stop anytime. The result on screen is still free and requires no sign-up.

Three silent leaks: abandoned carts, dormant customers and purchases that never repeat. Put a number on each one.

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Preloaded values are editable references. The formula is in plain sight. The result comes from your data, not from promises.

CurrencyChanges the format only; it does not convert values.

Example scenario: the preloaded values are an editable starting point, not market averages. Replace them with yours.

Scenario

The presets move only the three rates, never your volumes.

Abandoned carts per montheditable reference

Average cart valueeditable reference

In the selected currency.

Current recoveryeditable reference

Target recoveryeditable reference

Published figure: in WhatsApp abandoned cart flows, 8.7% of contacts go on to buy (Chatarmin, 2026).

Estimated dormant revenue (per month)

$20,986

Sum of the three levers. Estimated potential with your data, at your current pace. Not a promise.

Abandoned carts

$2,736

From raising recovery from 3% to 9%.

Dormant customers (per campaign)

$12,000

Per reactivation campaign, not automatic recurring revenue.

Purchase frequency

$6,250

From adding 0.3 purchases per year per active customer.

Suggested WhatsApp sequences per lever + recommended timing. The result on screen is free and requires no sign-up.

How do we calculate this?

cartRevenue        = carts x (targetRecovery - currentRecovery) x cartValue
dormantRevenue     = dormant x reactivationRate x dormantAov         (per campaign)
frequencyRevenue   = active x (frequencyIncrease / 12) x activeAov    (monthly)
monthlyTotal       = cartRevenue + dormantRevenue + frequencyRevenue

With your current data

Carts/month: 800
Cart value: $60
Current recovery: 3%
Target recovery: 9%
Dormant customers: 3,000
Dormant customers' AOV: $50
Reactivation rate: 8%
Active customers: 5,000
Current frequency: 1.8/year
Expected increase: 0.3/year
Active customers' AOV: $50

The result is an estimated potential based on your data, not a promise of results.

Send this link to whoever signs off on the budget.

About this tool

What the Dormant Revenue Calculator measures

For most e-commerce businesses, the cheapest sale is not in the next acquisition campaign: it is sleeping in the customer base they already have.

Three revenue levers that are already yours

The calculator combines three sources of dormant revenue: abandoned carts that are never recovered, customers who stopped buying and purchases that never repeat. With monthly revenue, the cart abandonment rate and the size of your customer base, it estimates how much money goes uncaptured every month in each lever.

Every assumption is editable and the full formula is published on the page, so the number holds up in front of any finance team.

From a number to a customer reactivation plan

Knowing the size of your abandoned carts and your inactive base helps you prioritize: sometimes it pays to start with abandoned cart recovery on WhatsApp, other times with repeat purchase campaigns. Marketing and retention platforms like Revio automate those reactivation sequences over WhatsApp and email.

The PDF report includes the plan for each lever, with suggested sequences and the recommended timing for each type of customer.

Frequently asked questions

Where do the numbers come from?

From your own data. The Low, Medium and High presets move only the rates, never your volumes. The preloaded values are editable references and the formula is in plain sight on this page.

Is this a promise of results?

No. It is the estimated size of your dormant revenue, calculated with your inputs. How much of it you recover depends on how you activate each lever.

What does Vantegrate do with my data?

We use your details to send you the report and Vantegrate updates, which you can stop anytime. The result on screen is still free and requires no sign-up.