Sell-through and sell-out with your numbers
Enter what came in and what was sold in the period and get sell-through, the stock left and its weeks of cover, with the gap between sell-in and sell-out and how much to replenish.
Preloaded values are editable references. The formula is in plain sight. The result comes from your data, not from promises.
What came into the store or the channel in the period.
What went out to the end consumer in the same period.
Added to what was received. At 0 it measures only what came in during the period.
Sell-through is always read with its time window.
Sell-through for the period
75%
What was sold over what was available in the period.
Stock left
125 units
Available minus sold.
Weeks of cover
1.3 weeks
Weeks of sales the remaining stock covers, at the period's pace.
More came in than went out: the channel is building up 125 units. If it repeats over several periods, review sell-in before it turns into overstock.
Replenishment for the target cover
How much to replenish to cover the weeks you want in stock, at the period's sales pace.
How many weeks of sales you want to hold in stock.
To hold 4 weeks of cover at 94 units per week, you need to replenish 250 units.
Result, replenishment, assumptions and formula in one PDF. The calculation on screen is free and needs no sign-up.
How do we calculate this?
available = opening stock + units received sell-through = units sold / available x 100 stock left = available - units sold weeks of cover = stock left / weekly sales replenishment = weekly sales x target weeks - stock left
With your current data
- Received
- 500 units
- Sold
- 375 units
- Opening stock
- 0 units
- Weeks
- 4 weeks
- Target cover
- 4 weeks
The result is an estimated potential based on your data, not a promise of results.
Send this link to whoever signs off on the budget.
How to read sell-through and sell-out
Sell-through tells you what share of what came in was sold. Read together with sell-in and sell-out, it shows whether the channel is filling up or emptying out.
Three views of the same flow
Sell-in is what enters the channel and sell-out is what leaves toward the consumer. When sell-in exceeds sell-out for several periods in a row, the channel builds up stock even if the manufacturer's revenue grows.
Sell-through puts those sales against what was available. A high number with little cover anticipates a stockout; a low one with plenty of stock usually points to overstock or poor shelf placement.
The time window changes the number
Sell-through is reported always with its period: weekly, monthly or by season. That is why the calculator asks for the weeks and uses them for weekly sales, weeks of cover and replenishment.
In trade marketing, the number helps decide where to strengthen shelf placement and where to slow down shipments.
From the store to the dashboard
Measuring sell-out means bringing together data from every point of sale and making it comparable. Metrix consolidates sell-in, sell-out and stock by channel and SKU without building the spreadsheet by hand.
Frequently asked questions
How is sell-through calculated?
How is sell-through calculated?
Divide units sold by units received in the period and multiply by 100. If a store received 500 units and sold 375, sell-through is 75%. The full explanation is in the sell-through glossary entry.
Should opening stock be included?
Should opening stock be included?
It depends on each company's convention. If the period starts with merchandise, adding it to what was received measures everything available; leaving it at 0 measures only what came in during the period. What matters is using the same basis every time.
What is the difference between sell-in, sell-out and sell-through?
What is the difference between sell-in, sell-out and sell-through?
Sell-in is what the manufacturer sells to the channel; sell-out, what the channel sells to consumers; sell-through relates the two to show how fast channel inventory empties.
What is a good sell-through?
What is a good sell-through?
It depends on the time window and the product: 50% in one week does not read the same as in a quarter. The useful reference is the same product in previous periods, which is why the calculator shows no ideal range.
What does Vantegrate do with my data?
What does Vantegrate do with my data?
The calculation runs in your browser. If you request the report, along with your name, email and company we store the values entered and the result, to send you the link to your calculation and Vantegrate updates, which you can stop anytime.
Want to see these numbers in your real operation?
A 30-minute demo with your case, no commitment. Or message us on WhatsApp and let's talk it through.
Francisco Morales, co-founder, takes your call. We reply on WhatsApp within 4 business hours, no strings attached.
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