AI Agents for Consumer Goods and CPG: WhatsApp order taking and traditional trade reactivation

Picture a distributor with 5 pre-sales reps covering 1,200 points of sale across Buenos Aires City and Greater Buenos Aires.

Each rep visits 60 customers a week, but only a fraction ends up ordering: the rest place no order.

Kiosks and mom-and-pop stores that need to restock at 8 PM have no one to call.

With Sellium, those customers place their order on WhatsApp the moment they need it; the order enters the ERP with the wholesaler's price list and the next day's truck brings it along with the rest of the route.

A frozen-food company sells to 800 restaurants and bars.

Chefs and managers build their order late at night or early in the morning, outside call center hours.

Those orders used to be handled by email the next day.

With Sellium, the chef asks on WhatsApp at 11:30 PM whether beef patties are available and closes the order in under two minutes.

The food-service segment's late-night ordering window (11 PM to 2 AM) stops being lost money.

A cosmetics and personal care company sells to 2,500 independent perfumeries and pharmacies.

The sales force cannot visit every one of them each month.

Sellium activates an agent that takes WhatsApp orders applying the current price list, surfacing the month's promotions and suggesting SKUs already running low at that customer.

Effective coverage becomes weekly without adding structure.

Large chains run on standard EDI (Carrefour, Coto, Cencosud, Walmart, Día), but the day-to-day with the retailer's buyer, stock inquiries, promo negotiations, OTIF claims and price-change notices all get resolved on WhatsApp with the KAM.

Sellium assists the KAM with balance lookups, PO status and traceability of every delivery, freeing time from admin tasks for the commercial relationship.

Picture a premium cleaning-products distributor for HORECA with 1,800 active customers: some buy every month, others every two months and the rest on irregular cycles.

Salespeople used to track by memory who was due to restock, with errors and misses.

Revio solves that with automations that fire at the exact moment:

A food company launches a healthy snacks line.

Its base holds 8,500 points of sale segmented by channel and by category purchased.

Revio sends a personalized message only to those already buying the brand's traditional snacks, with a short product video, a spec sheet and a CTA to place the first order.

Affinity automations include:

A brewery works with 3,200 points of sale across kiosks, mom-and-pop stores and bars.

Ahead of a long weekend, Revio fires a segmented campaign: bars get the best-selling beer combo from the previous holiday with a volume allowance; mom-and-pop stores get the 970 cc SKU with a visibility promo.

Revio segments the base by channel, territory, purchase frequency, category purchased and customer value.

Each campaign fires on the exact audience, and responses route to Sellium to close the order or to a human for manual attention.

Picture a food company processing thousands of invoices a month from hundreds of suppliers, with several full-time people keying data into the ERP and typing errors that create payment discrepancies.

With Arconte, invoices arrive by email at a dedicated inbox, the engine extracts the fields, matches them against the open PO in the MM module, validates the CAE with ARCA (Argentina's tax agency) and pushes the entry into the ERP.

The bulk is processed without human intervention and the assigned person reviews only the exceptions.

For PO-backed documents, Gartner places touchless invoice processing at around 85-90%.

Picture a distributor selling to five national supermarket chains.

Each chain sends monthly settlements with hundreds of lines: gross payments, trade deductions, display discounts, returns, breakage, reverse logistics.

The finance team takes weeks to reconcile them by hand.

With Arconte, the settlement is uploaded, the engine identifies each deduction and matches it against the trade agreement in the TPM, flagging the ones that do not belong.

The goal is to compress reconciliation from weeks to a few days.

A cosmetics and personal care company goes through periodic ANMAT audits.

Preparing means digging up quality certificates, lab analyses, spec sheets and documentation for every batch produced over the last five years.

With Arconte, all that documentation is indexed and searchable: an audit that used to take three days of preparation is now answered in hours with direct lookups by batch, date or product.

It supports SENASA, ANMAT, ANVISA, INVIMA and COFEPRIS requirements.

Decisions that used to wait for the end-of-month report now happen in real time.

Some questions Metrix answers for different roles:

For a distributor or manufacturer, this translates into promotion, inventory, staffing and operations decisions made with current information, not gut feel.

Picture a beverage distributor running 35 trucks and 1,200 active customers across bars, restaurants, kiosks, mom-and-pop stores and supermarkets.

Without Trazzo, routes are fixed and the driver decides the visit order, and that leaves restaurants opening at 11 with no stock, returns of expired product at low-rotation customers, coverage slipping and a dispatcher spending hours building routes in a spreadsheet.

For companies delivering refrigerated and frozen products (dairy, frozen food, beverages, ice cream), Trazzo respects maximum out-of-refrigeration times, assigns orders to reefer vehicles, monitors temperature through integrated telematics sensors and captures POD with photo and timestamp as auditable evidence for SENASA, ANVISA, INVIMA or COFEPRIS.

The cold chain never breaks and product lost to expiry drops drastically.