Dealers placing orders by phone because they hate the B2B portal
The dealer owner opens WhatsApp many times a day and checks email once.
They hate logging into the B2B portal.
When a foreman calls at 6 PM on a Saturday because they are short on cement for Monday, no one is there.
Phone orders overwhelm the order desk every day.
Every quote with prices that differ by customer, job, zone and channel produces errors that turn into days of disputes and re-billing.
Technical advisors handle basic installer questions instead of closing large supply deals.
The order that should take minutes ends up taking hours.










