AI agents for D2C e-commerce and marketplaces: recover abandoned carts and reconcile your payouts

Picture a D2C apparel brand with a Shopify store and cart abandonment around the sector average, where email recovery converts very little.

The flow would look like this: Sellium recovers the cart over WhatsApp at 30 minutes, 4 hours and 24 hours with a progressive discount and real stock validation ("that midi dress in size M is still yours, only 1 left, should we close it with free shipping if you pay today?").

The goal is to recover a share of the contacted carts and add GMV with no new CAC.

A quick commerce grocery operator promises delivery in 30 minutes.

The shopper hesitates: "do you have skim milk?", "does it arrive today in my neighborhood?", "can I pay with my work card?".

Before, those questions got answered by chat with several minutes of delay, and by then the shopper had already switched to another app.

With Sellium, the answers are instant, with stock validation against the WMS, ETA calculation to the shopper's zip code and a direct payment option inside the conversation.

Picture an electronics retailer with physical stores and e-commerce where a significant share of shoppers prefer to pick up in branch.

Sellium handles the WhatsApp inquiry ("do you have the iPhone 16 Pro 256GB in the downtown branch?"), validates branch stock, reserves the unit for 24 hours, processes payment and sends the pickup code.

The goal is for that inquiry to convert better than the traditional web checkout.

Objections around shipping, authenticity and warranty get resolved instantly with the brand's official information.

Picture a subscription commerce service that ships a monthly box of curated products and faces cancellations every month.

Before, a cancellation went through immediately.

With Sellium, a cancellation starts a conversation: "we understand, want us to pause for 1 month instead of canceling?" or "we have an upgrade that includes what you are looking for".

The goal is to retain a share of the customers who start canceling, because every point of reduced churn changes the MRR curve.

Assisted online selling brings to the digital channel what a good store associate does: ask what you are looking for, recommend, answer the question and stay with you until payment.

Sellium does it on WhatsApp and Instagram with catalog, stock and payment methods connected: it suggests size or model based on what the shopper says, builds the order and sends the payment link in the same conversation.

When the inquiry needs human judgment (a corporate purchase, a complaint, a product that requires technical advice), it hands the conversation to your team with full context, so the shopper never has to repeat anything.

Picture a D2C cosmetics brand selling serum, creams and cleansers that customers restock every 45-60 days.

Before, repurchase depended on the customer remembering or seeing an email.

With Revio, every customer gets a personalized reminder on her individual cycle: "your serum is running low, should we restock? We are applying 10% off through loyalty".

The goal is to raise repurchase and generate attributed revenue well above the cost of the platform.

Picture an omnichannel fashion retailer launching the summer collection to a base of hundreds of thousands of customers, where traditional email opens and converts little.

With Revio, it segments by historically purchased category (dresses, blouses, jeans, accessories), sends a personalized message with curated pieces, a direct link to the PDP and the option to reserve a size.

The goal is for attributed sales in the following 72 hours to clearly beat the email equivalent.

Typical campaign types in e-commerce:

Picture a quick commerce operator where a large share of users who ordered once never return.

Before, it tried retention with a generic email coupon.

With Revio, it fires a post-first-purchase sequence: day 7 ("how was your experience?"), day 14 (a coupon personalized by category), day 30 (a reminder of products the person usually buys in their area).

The goal is to raise conversion to a second order.

For a LATAM marketplace with tens of thousands of active shoppers, the flow would have Revio fire campaigns segmented by favorite seller ("your favorite electronics seller has 4 new products"), by hot category and by geography, targeting an acquisition cost below the paid channel in the retention segment.

Picture a D2C brand selling on its Shopify store, on Mercado Libre, on Amazon LATAM, on Falabella and on its Instagram Shop.

Each marketplace sends a monthly settlement with thousands of lines: sales, commissions, deductions, returns, promotions.

Before, two analysts spent two weeks reconciling against the OMS.

With Arconte, settlements are processed in hours; differences get flagged automatically and disputed within the deadline.

Picture a quick commerce operator processing thousands of orders a day with three gateways: Mercado Pago, Stripe and MODO.

Daily payout reconciliation against orders was manual and always left unexplained differences.

With Arconte, every payout gets cross-checked automatically against orders; differences drop to a minimum and get flagged with a reason (chargeback, refund, commission, adjustment).

Or an omnichannel retailer with thousands of monthly invoices (3PLs, agencies, packaging, SaaS, freelancers, imports) and several full-time people keying data into the ERP with recurring error.

With Arconte, the bulk gets processed with high straight-through processing and the team moves to higher-value work.

Every chargeback lost for lack of evidence is direct money plus the card scheme fee.

Arconte centralizes the original order, tracking, digital POD, Customer Service conversation, AVS/CVV, IP, device fingerprint and assembles the response within the deadline set by Visa, Mastercard or Amex.

According to Mastercard and Datos Insights (2025), merchants win 20% of the chargebacks they dispute on average, and Chargeflow, an automation vendor, reports win rates of up to 80% when the evidence is assembled automatically (vendor data).

For a D2C supplements brand with product regulated by ANMAT and registered with COFEPRIS, it captures batch, expiration and GTIN when goods enter fulfillment and pushes that information to traceability systems such as ANMAT, COFEPRIS, INVIMA, ANVISA depending on the country of operation.

When you sell on your own store and on two or three marketplaces, each channel's sales and the stock movements in your ERP or WMS stop matching: sales that never decremented stock, units listed as available that are not there, returns that were never restocked.

Arconte matches each channel's orders and settlements against inventory movements and flags every gap with its likely cause.

Metrix shows those gaps by SKU and by channel, and alerts you before a sold-out product keeps selling.

It does not replace the system that syncs your stock across channels: it checks that what was sold, invoiced and shipped actually adds up.

Decisions that used to wait for the data team's report now happen in real time.

Some questions Metrix answers for different digital roles:

For a D2C brand, an omnichannel retailer, a quick commerce operator or a marketplace, this translates into pricing, paid media, inventory and staffing decisions made with current information, not perceptions.

Picture a D2C fashion brand fulfilling from its distribution center with its own fleet of motorcycles and vans, promising same-day delivery downtown and next-day in the metro area.

Before, routes were built in Excel; the shopper saw nothing until the doorbell rang.

With Trazzo, routes get optimized automatically and the shopper receives live tracking with the rider's face and an exact ETA.

The goal is to sharply cut CS calls about WISMO and raise delivery NPS.

Picture a quick commerce operator promising 30-minute delivery from dark stores.

With Trazzo, the order gets assigned to the nearest dark store with stock, routed to the optimal rider, the shopper sees live ETA and the goal is to raise compliance with the delivery promise.

For a D2C subscription brand using Andreani, OCA and a 3PL for international shipments, Trazzo unifies everything: the shopper always gets the experience with the brand, no matter who delivers physically; CS has full visibility in a single control tower.

It supports cash on delivery (COD) with Stripe Terminal, Mercado Pago Point and MODO when applicable.

Every return is a trip back, a credit note and a product you have to decide what to do with: put it back on sale, send it to outlet or liquidate it.

Trazzo generates the return label, schedules the pickup and tracks the parcel back to the warehouse.

Arconte reconciles the credit note and the refund against the original order and the marketplace settlement.

Metrix shows the return rate by SKU, category and reason, so you know which products come back most and which returned stock is worth restocking or selling through another channel.