Call center overwhelmed during the planting and harvest window
During the planting window the call center collapses and producers go to the competition: responses run late and mid-morning peaks leave questions unanswered.
Producers want an answer at 5 a.m.
before heading to the field.
Each producer has their own terms (grain barter, future harvest, cash, financing) and salespeople misquote against board prices that change every day.
Planting and harvest windows last a few weeks and concentrate a large share of annual revenue; what is lost in that window defines the season.










