B2B quotes that arrive late and get lost to the first responder
The industrial customer requests a quote by email and the answer arrives the next day; they buy from whoever answered in 30 minutes.
Every quote goes through engineering and takes two days.
The commercial call center handles the same questions every day: prices, stock, cross-references, lead times.
Orders arrive by email and get keyed into the ERP with part number errors.
For Make to Order, nobody knows what lead time to promise until they talk to production.
Credit terms validation is done manually while looking at another screen.
A large share of quotes never turn into an order; much of that is lost purely on timing.










