VantegrateNative API integrationIntegrate Google Business Profile with AI agentsand ask for the review after every delivery
Vantegrate's AI agents work with your Google Business Profile through Google's official Business Profile APIs: the sales agent answers people who tap your profile's text or WhatsApp button, the last-mile agent asks for a review once a delivery is confirmed, and every new review reaches the agent, which drafts a reply for your team to approve. Every conversation lands in Salesforce or your CRM.
How the data flows
What does it mean to integrate Google Business Profile with Vantegrate's AI agents?
Integrating Google Business Profile with Vantegrate's AI agents means the text or WhatsApp button on your profile leads to an agent that answers with your CRM data, every confirmed delivery ends with a review request, and the agent receives each new review through Google's APIs and drafts a reply for your team to approve.
Google retired Business Profile chat: you can no longer chat with customers from the profile or get quote requests there (Google). Instead, verified profiles can add a WhatsApp or text messaging button, in the regions where Google offers it. The conversation no longer lives on Google: it lives in your messaging channel and your CRM, and the agent is the one answering.
What do you want to connect to your Google Business Profile?
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What moves between the agent and your Business Profile
The agent listens for new reviews, posts the replies your team approves and picks up whoever taps the profile's messages button, with the context from your CRM.
New and edited reviews, as they happen
Google sends a Cloud Pub/Sub notification whenever a review is added or updated. The agent reads it through the API: star rating, text, display name and date, or an anonymous flag when the reviewer chose not to show their name.
Replies your team approves
The agent drafts a reply of its own for each review and, once your team approves it, posts it through the API. Google checks the reply before showing it, and the API reports whether it's pending, approved or rejected.
The profile's text or WhatsApp button
Whoever taps the messages button on your profile reaches your text or WhatsApp number, where the sales agent answers. For companies with many locations, that button can be set through the API, location by location.
How the integration works, step by step
Vantegrate handles the setup and rollout. Your team authorizes, sets the rules and approves.
Access to the Business Profile APIs
The Business Profile APIs aren't public: Google approves access per project and requires the applicant to manage a profile verified and active for 60 days or more, plus a business website. Then an owner or manager of the profile authorizes the connection over OAuth 2.0.
Real-time review notifications
We set up a Cloud Pub/Sub topic and the notifications API to receive every new or edited review, with no need to keep polling the profile.
Reply and request rules
We define with your team the tone of replies, who approves each one, which cases go straight to a person and the message the last-mile agent sends when a delivery is confirmed, the same for everyone and with no incentives.
Validation with no sandbox
Google offers no sandbox for these APIs, so we start with one pilot location and human approval of every reply, stay within the usage limits and roll out in phases.
Profile chat is now text or WhatsApp, and that's where the agent answers
Google retired chat on Business Profiles: chatting from the profile, its history and quote requests are no longer available (Google). Google says the change also affects the Business Messages API, and it discontinued the Business Profile Q&A API as well (Google).
Instead, a verified profile can add a WhatsApp or text messaging button to its contact info, in the regions where Google offers it (Google). If you add both, Google shows only the text messaging option, so pick the channel your customers actually use.
That button leads to your number, and the sales agent answers there: prices, stock, hours or order status from your CRM, then it qualifies the inquiry and logs it in Salesforce. On WhatsApp, the customer's first message opens the 24-hour window and the agent replies without a template.
| What | Profile chat (retired) | Text or WhatsApp button with the agent |
|---|---|---|
| Where the customer writes | In the profile chat, inside Google | On WhatsApp or in a text to your number |
| Quote requests | Google no longer allows them from the profile | The agent quotes in the chat with your prices |
| Conversation history | No longer available in the profile | Stays in your CRM, next to the customer |
According to Google, the text or WhatsApp button is available in select regions and for verified profiles.
Many locations, one agent: the Business Information API can set the WhatsApp link (wa.me) or the text messaging number on each location (Google), so a chain with many branches doesn't do it by hand.
Asking for the review once the delivery is confirmed
Google suggests sharing your review link at the end of a chat or in a WhatsApp message (Google). The last-mile agent does it at the right moment: when the driver closes the delivery with its proof of delivery, the agent sends the customer your profile's review link in the same conversation where they tracked the order.
The request goes to every customer with a confirmed delivery, with the same message. Google doesn't allow asking only satisfied customers, offering discounts or gifts in exchange, or asking customers to mention someone on your team (Google). If the customer replies with a problem, the agent passes it to your team with the delivery details.
On WhatsApp, outside the 24-hour window, the message goes out as a template approved by Meta. Meta lists feedback requests about a specific order, with no promotion, among its utility use cases; a generic one isn't approved as utility (Meta). More on WhatsApp template categories.
What the agent doesn't do: offer something in exchange for a review or send the link only to happy customers. Google treats that as fake engagement and can restrict the profile, for example by blocking new reviews for a set period (Google).
Replying to Google reviews with an agent, without copy-paste replies
When a review comes in, the agent reads it, looks up the context in your CRM and drafts a reply that picks up on what the customer said, not a generic thank-you. That's what Google recommends: don't send everyone the same thank-you (Google), and repetitive content is one of the reasons Google gives when it rejects a reply (Google).
The reply is posted once your team approves it. Google's API policies require the business's prior, specific and express consent to automate review replies, and the business's authorization for anyone replying on its behalf (Google). Google then reviews the reply, which usually takes up to 10 minutes and sometimes up to 30 days, and notifies the reviewer (Google).
For a negative review, the agent alerts your team and proposes a reply that acknowledges the issue and offers to continue privately, with no personal details about the customer, as Google advises. One honest caveat: the API returns the reviewer's display name, not their phone number or order, so matching a review to a delivery isn't always possible.
| Review field | What the API returns | How the agent uses it |
|---|---|---|
| Star rating | One to five stars | Sets priority and flags negative reviews |
| Text | The comment, if the customer wrote one | Replies to what the customer said |
| Reviewer | Display name and photo, or an anonymous flag | Greets the reviewer by name when there is one |
| Dates | When it was written and when it was edited | Spots a review that changed after the reply |
| Reply | The posted text and its status: pending, approved or rejected | Flags replies Google rejected, and why |
Fields of the review resource in the Business Profile API. The API doesn't include the reviewer's phone number or email.
Reviews and messaging in the US: the FTC rule, SMS and Salesforce
In the US, the FTC's rule on consumer reviews and testimonials bans fake reviews, including AI-generated ones, incentives conditioned on a positive or negative review, and threats to get a negative review removed (FTC, 2024). The last-mile agent's flow asks, it doesn't condition: the same message for everyone, with nothing in exchange.
The channel matters too. 32% of US adults use WhatsApp (Pew Research Center, 2025) and Meta doesn't deliver marketing templates to US phone numbers (Meta). For US customers, the text messaging button on your profile is worth considering, and the review request can go out over SMS, with the consent and A2P 10DLC registration covered on that page.
For teams on Salesforce, each inquiry from the profile and each delivery with its review request are logged on the account or contact, so sales and operations see the same customer history. More in the Salesforce integration.
One flow, any channel: the agents apply the same rules whether the customer writes by text or on WhatsApp, and every inquiry and review request lands on the customer's record in Salesforce.
You've seen how it connects. Want to walk through your case?
Tell us how your Google Business Profile is set up and we'll tell you what data we need and where the agent connects.
An agent connected to your Google Business Profile vs. a standalone tool
| Standalone AI tool | Agent connected to your Google Business Profile | |
|---|---|---|
| Messages from the profile | A number someone answers when they can | An agent that answers with your CRM data |
| Review requests | A link sent when someone remembers | One message per confirmed delivery, the same for everyone |
| Replies to reviews | The same thank-you for everyone | A reply of its own, approved by your team |
| Where your data lives | Copies of your reviews in another tool | Reviews on Google, follow-up in your CRM |
| Reaching production | Often stalls as a pilot | Validated, phased rollout |
Why connect the agent to your Business Profile
Third-party and Google figures, each with its published source, to size reviews, the channel and API access. None of them is a Vantegrate result.
89%
Of US consumers expect businesses to respond to their reviews
50%
Of US consumers say a templated or generic reply makes them unlikely to choose a business
60 days
Minimum time a profile must be verified and active before Google approves access to its APIs
BrightLocal surveyed a representative panel of 1,002 US adults. The 60 days are the requirement Google publishes for requesting API access, along with a business website. Pew measures who uses WhatsApp at all, not business messaging, and shows why the text button matters for US customers.
Which agents work on your Business Profile
Two agents share the integration: one answers people who come from Google, the other closes every delivery with a review request.
Sellium
Sales agent: answers people who tap your profile's text or WhatsApp button with prices, stock and hours from your CRM, qualifies the inquiry, logs it in Salesforce and drafts replies to new reviews for your team to approve.
Explore Sellium
Trazzo
Last-mile delivery agent: once a delivery is confirmed with its proof of delivery, sends the customer the link to leave a review, the same for everyone and with no incentives, and routes any complaint to your team.
Explore TrazzoReviews stay on Google, and the context stays in your CRM
The principle is simple: AI comes to your data, not your data to the AI. The agent works on your Business Profile with the authorization of its owner or manager, posts only what your team approves and keeps each customer's follow-up in your CRM.
- Connection through Google's official Business Profile APIs with OAuth 2.0 and the profile management scope (business.manage), authorized by an owner or manager.
- Replies with approval: Google's policies require the business's prior, express consent to automate them, and your team decides what gets posted.
- No shadow copy of your reviews: Google only allows content from its APIs to be stored temporarily, for up to 30 days, without aggregating or altering it; your CRM keeps the customer follow-up.
- The agents run on Salesforce or Oracle Cloud Infrastructure, whose SOC 2 and ISO 27001 certifications belong to those platforms, not to Vantegrate or Google Business Profile.
Frequently asked questions about the Google Business Profile integration
What sales and operations teams usually ask before connecting an AI agent to their Business Profile.
How do I integrate Google Business Profile with an AI agent?
How do I integrate Google Business Profile with an AI agent?
Through the Business Profile APIs, which Google approves per project: the applicant must manage a profile verified and active for 60 days or more, plus a business website. An owner or manager authorizes the connection over OAuth 2.0, Google sends each new review through Cloud Pub/Sub and the profile's text or WhatsApp button leads to the agent. Google doesn't publish an MCP server for Business Profile: it isn't on its list of remote MCP servers (Google Cloud). Meet the sales agent on the Sellium page.
What happened to Google Business Profile chat?
What happened to Google Business Profile chat?
Google retired it: you can no longer chat with customers from the profile, see the chat history or receive quote requests, and the change reached the Business Messages API (Google). Instead, eligible accounts can add a WhatsApp or text messaging button. With the integration, that button leads to an agent that answers with your CRM data.
Can the agent reply to Google reviews on its own?
Can the agent reply to Google reviews on its own?
The API can post replies, but Google's policies require the business's prior, specific and express consent to automate them (Google). That's why the agent drafts and your team approves; what gets approved, and by whom, is set during implementation. Google reviews every reply before it's shown and notifies the reviewer.
Can I ask customers for Google reviews by text or WhatsApp?
Can I ask customers for Google reviews by text or WhatsApp?
Yes. Google suggests sharing your review link in a WhatsApp message or at the end of a chat (Google). The conditions: ask every customer, not only satisfied ones, with no discounts or gifts in exchange, and on WhatsApp use a Meta-approved template if more than 24 hours have passed since the customer's last message. To leave a review, the customer needs a Google Account. For texts to US numbers, see the consent and registration rules on the SMS page.
Does the FTC rule on fake reviews affect asking customers for reviews?
Does the FTC rule on fake reviews affect asking customers for reviews?
The rule targets fake reviews, including AI-generated ones, incentives conditioned on a positive or negative review, undisclosed insider reviews and review suppression through threats or intimidation, and it sets conditions when managers ask employees or relatives for reviews (FTC, 2024). A request sent to every customer, with nothing in exchange and no pressure on the rating, is designed to stay clear of those practices. This isn't legal advice: review your specific flow with your counsel. The last-mile flow is on the Trazzo page.
WhatsApp integration
Meta's official WhatsApp Business Platform, the channel the agents run on.
Learn moreSMS integration
Text messaging with consent on record and A2P 10DLC registration for US numbers.
Learn moreSalesforce integration
How every conversation and delivery is logged on your Salesforce records.
Learn moreLet's connect AI agents to your Google Business Profile
Tell us how many locations you have on Google, how your team handles messages and how deliveries are closed out, and we'll show you how the agent answers from your profile's button, how it asks for reviews and which replies go through your team. A 30-minute conversation, no commitment.
Francisco Morales, co-founder, takes your call. We reply on WhatsApp within 4 business hours, no strings attached.
