Botmaker alternatives:what the options are and when each one fits
If you are thinking about leaving Botmaker, there are platforms that compete in the same space, and there is another way out that few lists mention: adding a sales agent to what already works. This guide describes the options neutrally and helps you choose by use case.
What should you look at before switching from Botmaker?
Before switching from Botmaker, pin down the problem you want to solve. If it is multichannel customer service, look at another conversational platform; if you need a custom build, a messaging infrastructure provider; if what is missing is quoting and taking orders, you may not need to migrate: a sales agent connected to your ERP and CRM can be enough. Pick the type of tool first, then the brand.
Botmaker is a multichannel bot and messaging platform from Argentina that connects WhatsApp, Instagram, Messenger, webchat and other channels, with AI agents, bots and human agents in a single console. The alternatives below compete with it in different parts of that space: some in customer service, others in campaigns and conversational commerce, others in messaging infrastructure.
The option few comparisons mention is not replacing anything. Sellium, Vantegrate's sales agent, connects to Botmaker through Botmaker's official API: your channels and service flows stay where they are, and the agent takes care of selling with the data in your ERP and in Salesforce.
Seven platforms that compete with Botmaker, and one that adds to it
Each one was built for a different audience. This is a neutral read of what each one is and when it fits, without naming a winner.
Aivo
Conversational AI for customer service · regulated industries
Conversational AI platform founded in Argentina and part of Engageware. It combines a conversational agent (AgentBot), live chat with handoff to people and knowledge automation across the web, apps, WhatsApp and other digital channels. It positions itself for banks, insurers and telecom companies.
When it fits: companies in regulated sectors that put customer service first and need controlled flows, traceability and handoff to a person when needed.
Blip
Conversational platform · brands operating in Brazil
Conversational intelligence platform founded in Belo Horizonte, Brazil (formerly Take Blip). It lets you design and orchestrate conversational journeys that combine AI agents, automated flows and human service, with WhatsApp as the core channel.
When it fits: brands with a strong operation in Brazil or in Portuguese that want to design service and sales journeys with AI agents and human teams on one platform.
Yalo
AI agents for sales · consumer goods and traditional trade
AI-agent sales platform headquartered in Mexico City and focused on emerging markets. Its agents work over WhatsApp, apps, web and voice; in traditional trade they take orders from small stores, suggest products, apply promotions and hand off to a person when the case calls for it.
When it fits: consumer goods manufacturers and distributors that sell to thousands of small stores and want to digitize order taking.
Treble
WhatsApp marketing and sales · sales teams
Colombian platform built on the WhatsApp Business API and an official Meta Business Solution Provider (BSP). It brings together campaigns, click-to-WhatsApp ads, automated flows, AI assistants for sales conversations and an inbox for human agents, with HubSpot and Salesforce integrations.
When it fits: marketing and sales teams that want WhatsApp campaigns, automations and sales follow-up connected to their CRM.
Zenvia
Customer communication platform · multichannel
Brazilian company with a presence across Latin America. Its Zenvia Customer Cloud combines chatbots and AI agents for service and sales over WhatsApp, Instagram, Messenger, SMS, email and RCS, with unified customer data. It is an official WhatsApp Business Solution Provider (BSP).
When it fits: companies that want campaigns, service and sales across several channels, SMS and email included, in a single platform.
Infobip
Communications infrastructure (CPaaS) · large enterprises
Global cloud communications platform founded in Croatia. It offers omnichannel messaging (more than 15 channels, including WhatsApp, SMS and RCS), user authentication, contact center and conversational AI tools on a single foundation.
When it fits: large companies with high volume and operations in several countries that need messaging, authentication and contact center from one provider, and have a team to configure it.
Twilio
Communications infrastructure (CPaaS) · development teams
US communications platform as a service: it provides APIs for WhatsApp, SMS, voice and other channels, plus tools such as Conversations, Studio and its Flex contact center. These are the building blocks for your own solution, not a ready-to-use tool.
When it fits: companies with an engineering team that prefer to build on APIs and keep full control of every flow.
Sellium (Vantegrate)
Turnkey AI sales agent · B2B with ERP and Salesforce
Vantegrate's AI agent for WhatsApp sales, running on the official API. It answers in natural language (text and voice notes), recommends from the catalog, quotes with the company's price lists, takes orders and records everything in Salesforce and in the ERP. It is not a messaging platform: it integrates with Botmaker through Botmaker's API, so it can be added to what you already have instead of replacing it.
When it fits: mid-sized and large companies in Latin America that sell with price lists, stock and customer accounts in an ERP, work with Salesforce and want a sales agent delivered turnkey, on top of Botmaker or on its own.
Explore SelliumThe descriptions are based on each company's public information (official websites and press) and aim to be neutral; the order is not a ranking. We do not include prices: they depend on volume and change often. Vantegrate develops Sellium, which integrates with Botmaker through Botmaker's official API. This page uses no affiliate links.
By type of tool, not by brand
Each column is a type of tool. Platforms differ within each one; the table helps you place what you are comparing before you book demos.
| Criterion | Conversational platform | Conversational commerce | Infrastructure (CPaaS) | Integrated sales agent |
|---|---|---|---|---|
| Examples in this guide | Botmaker, Aivo, Blip, Zenvia | Treble, Yalo | Infobip, Twilio | Sellium |
| What it is | A console to build bots and AI agents, serve customers with people and manage several channels | Campaign, flow and agent tools geared toward selling over messaging | APIs and channels for your team to build the solution | An AI agent that sells, delivered configured on top of your systems |
| Main focus | Customer service and multichannel automation | Campaigns, conversion and order taking | Sending and receiving messages at scale | Consultative selling: quoting, taking orders and collecting with a payment link |
| Who runs it | Your team, with or without help from the provider | Your marketing or sales team | Your development team | Vantegrate configures it; your team receives orders and opportunities |
| ERP and CRM integration | Connectors and integrations depending on the platform | CRM integrations depending on the platform | You build it on top of the APIs | Runs inside Salesforce and connects to the ERP: stock, prices and customer accounts |
| If you already use Botmaker | Switching means migrating channels, flows and integrations | It can replace it or coexist, depending on scope | It means rebuilding the operation on APIs | Added through Botmaker's API; the technical path is validated case by case |
Summary by type of tool, not by individual brand. Each product's capabilities change often: check the current ones on each provider's website before deciding.
Five criteria before you decide
There is no best alternative in the abstract. Look at these five areas and bring the AI sales agent checklist to your demos.
Which problem you want to solve
Answering faster, running campaigns and selling with quotes are different problems. If selling is what breaks down, a menu bot falls short: the difference is explained in chatbot vs. AI agent.
Integration with your ERP and CRM
If the answer depends on stock, customer-specific price lists or account balances, the integration matters more than the console. Ask whether the tool reads and writes in your systems or only exports contacts.
Who will run it
Some platforms are built and maintained in-house; others are delivered configured. Be honest about how many internal hours you can give it each month.
Cost of migrating
Switching platforms means moving the number, templates, flows and integrations, and retraining the team. The number can be migrated in most cases; the rest has to be rebuilt or exported.
Security and compliance
Confirm that it runs on the official WhatsApp API, follows Meta's policies (opt-in, approved templates and opt-out) and where your customers' data is stored.
Where Sellium fits: not in every case. If you need a multichannel service console or mass campaigns, another conversational platform, or Botmaker itself, will serve you better. Sellium makes sense when the bottleneck is selling on WhatsApp: quoting with your price lists, taking the order and recording it in the ERP and in Salesforce. And if you already use Botmaker, it is added through Botmaker's API without switching platforms.
Two figures to decide what to change
Figures with a published source on response speed and on how AI projects perform. None of them is a result of Sellium or of the platforms on this list.
7x
More likely to qualify a lead when you contact it within the first hour than one hour later
67%
Success rate of AI bought from specialized vendors; internal builds reach a third of that rate
Source: MIT NANDA, The GenAI Divide (2025)
Caveats: the Harvard Business Review figure measures web leads contacted by phone or email, not on WhatsApp, and is used as a reference for response speed. The MIT NANDA figure compares generative AI projects in companies, not specific platforms.
Frequently asked questions about Botmaker alternatives
What teams usually ask when they are deciding whether to switch platforms or add a sales agent to the one they already have.
What are the alternatives to Botmaker?
What are the alternatives to Botmaker?
It depends on which part of Botmaker you want to replace. For customer service and multichannel automation, conversational platforms such as Aivo, Blip or Zenvia; for campaigns and conversational commerce, Treble or Yalo; for building something custom, infrastructure such as Infobip or Twilio. Meta also offers its own agent for WhatsApp: how it differs from an integrated one is covered in Meta Business Agent vs. AI agent. And if what is missing is selling, Sellium adds to Botmaker without replacing it.
Should you switch platforms or add an agent?
Should you switch platforms or add an agent?
If Botmaker handles your customer service well and the problem is that sales inquiries do not turn into sales, migrating usually costs more than adding. An integrated sales agent takes care of quoting and taking orders while Botmaker keeps managing the channels. If what you want to change is the platform itself (channels, console, reporting or support), then it does make sense to evaluate alternatives, with the cost of migrating in view.
Does Sellium integrate with Botmaker?
Does Sellium integrate with Botmaker?
Yes, through Botmaker's official API. The agent receives incoming messages by webhook, replies on the same channel through the API's messaging service and uses the data in your ERP and in Salesforce to quote and take orders. The contact base stays in your Botmaker account. The exact technical path is validated case by case before starting.
Does switching providers mean changing your WhatsApp number?
Does switching providers mean changing your WhatsApp number?
In most cases, no. If the WhatsApp Business account on the API is in your company's name, the number is yours, not the provider's, and Meta lets you migrate it between providers while keeping the display name, quality rating, messaging limit and approved templates (Meta documentation). Two-step verification has to be turned off first, and the chat history in the previous platform does not carry over: export it if you need it. If the provider created the account in its own name, you will need it to release the account.
Which alternative fits B2B with an ERP and Salesforce?
Which alternative fits B2B with an ERP and Salesforce?
When the sale depends on customer-specific price lists, stock and account balances, you need a tool that reads and writes in your systems, not just an inbox. Several platforms on this list offer CRM integrations. Sellium runs inside Salesforce, respects profiles and permissions, and connects to ERPs such as SAP, Oracle, Tango, Odoo or NetSuite; it is delivered configured and can work on top of Botmaker or on its own. More detail on Sellium.
How much does adding Sellium cost?
How much does adding Sellium cost?
Sellium is priced with an initial implementation quoted per company and a monthly subscription with expandable AI credits, with no lock-in. WhatsApp messages are charged by Meta, and Vantegrate adds no margin to them. The number depends on what the agent has to do and which systems it connects to: request a quote with your volume and your systems.
Switch platforms or add an agent?
Tell us how you use Botmaker and where sales get stuck. We will tell you frankly whether you should migrate, add Sellium on top of what you have or stay as you are. A 30-minute conversation, no commitment.