Sellium for Oil and Gas

Sellium for Oil and Gas:oilfield orders and quotes on WhatsApp

The rig supervisor orders a valve by part number at 11 PM because the rig is down, and the operator's buyer sends a request for quote with thirty line items. Sellium looks up every technical code, applies each customer's terms, quotes with real stock and lead times, and leaves the order entered in your ERP.

The short answer

How do you automate oilfield parts and supply orders on WhatsApp?

By connecting an AI sales agent for WhatsApp to the supplier's ERP and CRM. The agent identifies the operator or contractor and the person writing, understands the order even when it comes with technical codes (manufacturer part number, the customer's material code, API standard, size, thread and pressure rating), finds the item or its equivalent in the catalog, checks stock by warehouse, applies that customer's master agreement with its contract price, delivery point and purchase order requirement, and enters the order in the ERP or returns a formal quote with a validity date.

For anyone selling parts, supplies, PPE or services to the Oil and Gas industry, an oilfield order has two traits that leave no room for error: it arrives urgent, because a rig that's down is paid for by the hour, and it arrives with each operator's rules, which aren't the same as the contractor's next door. Sellium, the sales agent in the Vantegrate Suite, answers around the clock, quotes with those rules and hands your sales engineers whatever needs a person, with the order already organized.

The full picture of the sector (all five agents applied to operators, refineries, midstream, traders and oilfield services) is on the Oil and Gas page. If you also deliver fuel to a network of stations, that logistics is handled by Trazzo.

Where it hurts

The pain of selling to operators and contractors

It shows up every day at parts distributors, PPE suppliers, chemical suppliers and the rental and service companies that supply oilfields.

Urgent orders come in after hours

The workover rig goes down at 10 PM and the supervisor needs the part to start up first thing. If nobody answers until 9 AM, the order goes to the supplier who answered first.

Technical codes that need translating

The order comes in with the manufacturer's part number, the operator's internal material code or a field description ("2-1/16 5,000 gate valve"). Matching it to your catalog and its equivalents depends on a technical salesperson who's stretched thin.

Every customer with its own agreement and rules

Contract price under the master agreement, mandatory purchase order, delivery at the customer's yard, payment terms and required paperwork. A mistake in any of them ends in a rejected invoice or a payment that drags on for months.

Quote requests that pile up

The buyer sends a thirty-line request for quote on WhatsApp or as a photo and compares three suppliers. Putting it together by hand takes days, and every day without an answer is a point lost in the supplier evaluation.

The solution

How Sellium solves it for an industry supplier

Every capability runs on your technical catalog, your ERP and each customer's terms, not on generic answers.

Technical codes

Finds the item by code or field description

Searches by manufacturer part number, customer code, standard (API, ASTM), size, thread, pressure rating and material, and resolves equivalents across brands. If it's missing a detail needed to quote correctly, it asks instead of guessing.

Master agreement

Applies each customer's terms

Identifies the operator or contractor and applies its contract price, payment terms, delivery point and whether it requires a purchase order before shipping, exactly as they are in your ERP or CRM.

Stock and lead time

Stock by warehouse and real lead times

Checks availability at the yard near the field and at the main warehouse, and replies with the right delivery lead time. If it's out of stock, it gives the restocking lead time instead of promising what isn't there.

Request for quote

A formal quote in minutes

Builds a multi-line quote with price, lead time and validity, as a message or as a PDF in your company's format, even when the request arrives as a handwritten list or a photo. Here's how automated quotes on WhatsApp work.

Rig down

Prioritizes the emergency

Flags the order as urgent, enters it in the ERP for the first dispatch and alerts the on-call person, with every detail so nobody has to ask again.

PPE and supplies

Recurring PPE and supply orders

Repeats each crew's or yard's usual order, adjusts sizes and quantities, and sends the safety data sheet or technical data sheet that goes with each chemical product.

Use case

The valves ordered at 11:10 PM

The full flow for the order that matters most to an oilfield supplier: urgent, after hours, with a technical code and a large customer's rules.

1

Tuesday 11:10 PM

The supervisor writes from the well site

A well services contractor's supervisor writes: "need 2 gate valves 2-1/16 5000, API 6A, rig is down". Your sales office closed at 6 PM.

2

11:11 PM

Customer identified, spec completed

Sellium identifies the contractor and the person by their number against the CRM. Before quoting, it asks for what's missing to get it right: end connection type and material class.

3

11:13 PM

Stock, contract price and lead time

It finds the item, confirms three certified units at the yard near the field and applies that customer's master agreement price, with delivery to its operations base.

4

11:14 PM

An urgent order under the customer's rule

This customer's agreement allows urgent shipments with the purchase order up to 48 hours later. The agent confirms the order, enters it in the ERP as urgent and alerts the on-call person.

5

Wednesday 6:30 AM

Dispatch first thing

The yard prepares the valves with their certificates and the delivery note, and they go out on the first run. By mid-morning the rig is back to work; the purchase order arrives later and is linked to the order.

An order that used to wait for the office to open was quoted, confirmed and ready to ship in four minutes, at the contract price and under that customer's purchase order rule. In an industry where downtime is measured by the hour, that's the difference between being the supplier they call first and the one that finds out too late.

Sourced data

Why response speed matters in the oilfield, by the numbers

Public benchmarks on what downtime costs and on how B2B buyers prefer to buy.

11%

Of revenue lost to unplanned downtime by the world's 500 largest companies

Source: Siemens, The True Cost of Downtime (2024)

61%

Of B2B buyers prefer a rep-free buying experience

Source: Gartner (2025)

7x

More likely to qualify a lead when contacting it within the first hour than one hour later

Source: Harvard Business Review (2011)

Public benchmarks, not our own results. The Siemens figure comes from its report on unplanned downtime in automotive, consumer goods, heavy industry and Oil and Gas; the Gartner figure comes from a survey of 632 B2B buyers, who still prefer to talk to a salesperson for complex decisions; the Harvard Business Review figure measures web leads contacted by phone or email. Every Sellium implementation is measured against a baseline agreed with the customer (quote turnaround, after-hours orders, orders with no re-keying).

Trust and security

Secure AI agents that work with your data

Sellium works with each customer's master agreements, price lists and payment terms: commercial information no operator wants circulating. That's why it runs 100% on Salesforce and Oracle Cloud Infrastructure, with those platforms' SOC 2 Type II and ISO 27001 certifications and the permissions you define. We don't claim anyone else's certifications: Vantegrate enables, the customer operates and certifies.

Frequently asked questions

Frequently asked questions about Sellium for Oil and Gas

Can Sellium quote parts with API codes, sizes and equivalents?

Yes, as long as the data is in your catalog or your equivalence tables: it searches by manufacturer part number, customer code, standard, size, thread, pressure rating and material, and never makes up an equivalent you haven't loaded. If the order is ambiguous, it asks for what's missing; if it's a made-to-order or off-catalog item, it hands it to your sales engineers with the scope already gathered.

Does it follow each operator's master agreement and terms?

Yes. It identifies the customer and applies its contract price, payment terms, delivery point and purchase order rule, exactly as they are in your ERP or CRM. If an operator requires the PO before shipping, the agent asks for it; if the agreement allows urgent orders with a later PO, it enters the order and keeps the pending PO linked to it.

What happens with an urgent order at night or on the weekend?

It gets taken all the same: the agent works around the clock, enters the order as urgent and alerts the on-call person according to the rule you set, with full details. Anything that can't be solved without a person, like a special delivery to a remote well site, is handed off with the context so nobody has to ask again.

Can it send safety data sheets, technical data sheets and certificates?

Yes: it sends the safety data sheet (SDS) or technical data sheet for each product in the chat, along with any certificates you have linked to the item, so the buyer or the customer's HSE team has them before the goods arrive.

Does it integrate with my ERP?

Yes. Sellium integrates with SAP, Oracle JD Edwards, Microsoft Dynamics 365, NetSuite, Tango and other ERPs to read stock, prices and terms, and to create the order with the customer's purchase order. How the agent connects to your system is covered in WhatsApp integrated with your ERP.

How much does Sellium cost for an Oil and Gas supplier?

Sellium is priced in two parts: an initial implementation quoted for each company and a monthly subscription with expandable AI credits, with no lock-in. You pay for WhatsApp messages directly to Meta, on your own account and with no markup from us. For the number for your case, request a quote with your catalog, your main customers and the ERP you use.

Your next urgent order can go straight into the ERP

Tell us what you sell to operators and contractors, how orders reach you and which ERP you use. We'll show you, with your technical catalog and your customers' terms, how Sellium would take them and what it would cost for your operation.