Sellium for Ground LogisticsSellium for Ground Logistics:quote freight on WhatsApp from your rate sheet
A logistics manager asks for a Buenos Aires to Córdoba load at 8 PM on a Friday and needs the price to plan Monday. If the account executive quotes it on Monday from a spreadsheet, someone else already has. Sellium quotes the load in the chat from your current rates, books the truck and logs the deal in your CRM and your TMS.
How do you automate freight quotes on WhatsApp?
Freight quotes are automated on WhatsApp with an AI sales agent connected to your rate sheet, your TMS and your CRM. The agent asks for the details that set the price (origin, destination, weight, volume or pallet count, type of cargo, type of truck and pickup date), applies your rate by lane, by truck type or by distance with the current surcharges (fuel, tolls, temperature control, security escort), checks availability and sends the quote in the chat. If the customer accepts, it books the truck and creates the transport order without anyone retyping it.
In ground logistics, rates move with fuel and tolls, and account executives spend a good part of the day quoting loads for customers who already have contract rates. Sellium, the sales agent of the Vantegrate Suite, handles that repeat quoting around the clock and leaves annual contracts, RFPs and special loads to the sales team.
Running the trip (routing, delivery windows with the receiver and proof of delivery) is the job of Trazzo, the Vantegrate Suite's last-mile agent. The full picture of the sector, with all five agents applied to carriers, 3PLs and fulfillment providers, is on the Ground Logistics page.
Where the freight sale gets lost
We mapped them in dozens of conversations with owners, sales managers and customer service leads at carriers, 3PLs and fulfillment providers.
The day goes to quoting the same loads
Account executives spend hours quoting FTL and LTL for repeat customers who already have contract rates, instead of going after new contracts.
The rate spreadsheet goes stale
Rates move with fuel, tolls and exchange rates, and the rep quotes from last week's spreadsheet. The error shows up on the invoice, after the customer has already accepted a different price.
Nobody quotes on weekends
The customer asks on Saturday to load on Monday and there is nobody on the other end. By Monday morning the load already has a carrier.
Senior reps handle one-off loads
The most experienced account executives answer the small business that ships one load a month, while the accounts that could sign an annual contract wait.
How Sellium quotes a load
The agent's capabilities, mapped to each pain point: all of them run on your rate sheet, your TMS and your CRM, not on a price list uploaded once.
Complete request
Asks for the details that set the price
Origin and destination, weight, volume or pallets, type of cargo (general, refrigerated, hazardous or oversized), type of truck (semitrailer, straight truck, box van or reefer) and pickup date, in the conversation and with no forms.
Current rates
Quotes from your current rate sheet
It applies the rate by lane, by truck type, by distance or the one set in the contract, with the current fuel surcharge, tolls, temperature control, security escort and extras such as forklift unloading.
Repeat customer
Recognizes the customer and their contract rate
It identifies the company by phone number, tax ID or a previous shipment reference, and applies its contract rate and payment terms, with the credit account checked in real time.
Booking
Books the truck and opens the order
If the customer accepts, it confirms availability, books the truck for the pickup date and creates the transport order in the TMS you use, such as Blue Yonder, Oracle Transportation Management, SAP TM or MercuryGate.
History
Logs every quote in the CRM
Every quote, won or not, is stored in Salesforce with the lane, the cargo, the price and the loss reason, so you know which lanes you quote and don't win.
Exceptions
Hands off anything non-standard
Hazardous or oversized loads, dedicated runs or a corporate RFP go to the account executive with the request already gathered and the customer's history.
The refrigerated load requested on a Friday at 8:15 PM
The inquiry carriers lose most often: the one that comes in over the weekend for a pickup early the following week.
Friday 8:15 PM
The inquiry comes in
The logistics manager at a dairy company writes on WhatsApp: she needs to move 14 refrigerated pallets from Buenos Aires to Córdoba, with pickup Tuesday morning. The sales office closed at 6.
8:16 PM
Customer and contract rate
Sellium identifies the account in Salesforce, pulls its contract rate for that lane and checks the credit account balance in the ERP.
8:17 PM
The missing details
It asks for the transport temperature, the total weight and the unloading window at destination, because they change the right truck and the surcharge.
8:18 PM
Quote with current surcharges
It builds the quote with the contract rate, the current fuel surcharge, tolls and the temperature-control surcharge, and sends it in the chat with its validity.
8:22 PM
Truck booked
The customer accepts. Sellium books a reefer trailer for Tuesday, creates the transport order in the TMS and confirms the order number.
Monday 8:30 AM
Operations starts with everything in place
The team finds the order ready for driver assignment, and execution continues in the TMS or in Trazzo, if you use it.
An inquiry that used to wait until Monday, when the customer already had another carrier, was quoted, accepted and booked in seven minutes, on a Friday night and without touching the sales team. Multiply that by every inquiry that comes in after hours.
Why replying first wins the load, by the numbers
Public benchmarks on B2B sales and the channel: the customer asking for a quote compares carriers, and the first one to reply well gets the load.
7x
More likely to qualify a lead when contacting it within the first hour than one hour later
1,000
Free service messages per WhatsApp number per month: these are the agent's replies when a customer writes in for a quote
Public benchmarks, not Sellium results. The Harvard Business Review figure measures web leads contacted by phone or email and is used as a reference for response speed. The Gartner survey (632 B2B buyers) also shows that buyers prefer a person for decisions that need context: that is why the agent hands off special loads. Meta updates its rates several times a year: check the current ones in its documentation. Each implementation is measured against an agreed baseline (time to quote, quote-to-order rate, after-hours inquiries).
Secure AI agents that work with your data
Sellium handles contract rates, credit accounts and your customers' shipment data: a carrier's most sensitive commercial information. That is why it runs 100% on Salesforce and Oracle Cloud Infrastructure, with those platforms' SOC 2 Type II and ISO 27001 certifications and the permissions you define. We don't claim anyone else's certifications: Vantegrate enables, the customer operates and certifies.
Frequently asked questions about Sellium for Ground Logistics
What does the agent need to quote a load?
What does the agent need to quote a load?
The same details an account executive would ask for: origin, destination, weight, volume or pallet count, type of cargo, type of truck and pickup date. If one is missing, it asks before quoting; if the customer has shipped with you before, it takes what repeats from their history, such as the pickup address.
Can it apply the fuel surcharge and tolls?
Can it apply the fuel surcharge and tolls?
Yes. It applies surcharges exactly as you define them: the current fuel percentage based on your reference, the lane's tolls, temperature control, security escort and loading and unloading extras. Because it reads the rate sheet from your systems, when you update it the agent quotes from the new one, with no spreadsheets going stale.
Does Sellium replace my TMS?
Does Sellium replace my TMS?
No. Sellium quotes and sells; your TMS keeps planning and executing. The agent checks availability, creates the transport order in the TMS you use and leaves the quote and the conversation in Salesforce. For routing, delivery windows with the receiver and proof of delivery, there is Trazzo.
What happens with special loads?
What happens with special loads?
It hands them off. Hazardous or oversized loads, dedicated runs or a corporate RFP go to the account executive with the request gathered and the customer's history. You set the thresholds during implementation, and they are adjusted with use.
Does it work for new customers without a contract rate?
Does it work for new customers without a contract rate?
Yes. It quotes a new customer from your list rates and logs them as an opportunity in the CRM; if they meet your volume, frequency or industry criteria, it passes them to an account executive to negotiate a contract rate. How the agent quotes with your rules in any industry is covered in automated quotes on WhatsApp.
How much does Sellium cost for a carrier?
How much does Sellium cost for a carrier?
Sellium is priced in two parts: an initial implementation quoted for each company (mapping your rates and surcharges, training the agent and integrating with your TMS, ERP and CRM) and a monthly subscription with AI credits that scale up as needed, with no lock-in. You pay for WhatsApp messages directly to Meta, with your own account and no markup from us. For a number that fits your case, request a quote.
Get Friday night's load booked
Tell us how you quote, which rate sheet and surcharges you use and which TMS you work with. We will show you how Sellium would quote your busiest lanes and which cases would still go through your sales team.
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