Sellium for Industrial MachinerySellium for Industrial Machinery:spare parts sales on WhatsApp
The contractor's backhoe is down on the job site, and the foreman sends a WhatsApp photo of the serial plate plus "the pump's shot." Sellium identifies the machine, finds the compatible part, quotes from your stock and price list and takes the order at any hour, with nobody digging through catalogs.
How do you sell spare parts on WhatsApp with an AI agent?
You sell spare parts on WhatsApp with AI by connecting an AI sales agent to your ERP, your parts catalog and your CRM. Customers write the way they talk: they send the model, the serial number, a photo of the machine's serial plate or the number stamped on the old part. The agent identifies the machine, looks up the part by part number, description, cross-reference or fitment to that unit, confirms compatibility, checks stock by branch and that customer's price list, and puts the quote together in the same conversation. If the customer says yes, it takes the order and enters it in the ERP without anyone retyping it.
In Industrial Machinery, parts get bought while the machine is down: the repair shop, the contractor or the plant maintenance manager buys from whoever answers first with price and availability. Sellium, the sales agent in the Vantegrate Suite, replies in seconds with data from your systems and hands your technical team whatever is not a sale: a diagnosis, a fault that does not add up or a field visit.
What happens after the sale (service reminders based on hours of use, contract renewals and technical notices to the installed base) is handled by Revio. The full picture of the sector is on the Industrial Machinery page.
The pain points at the parts counter
They come from the conversations with OEMs, dealers and industrial service companies we held for the industry page.
The quote arrives after the machine has waited for hours
The customer writes at 6 a.m. and the parts rep gets in at 9. Between searching the catalog, confirming stock and working out the price, the quote takes hours while the machine sits idle.
Finding the exact part takes an expert
Same model, different serial number, different part. Matching the serial number against the catalog and the cross-references depends on two people who know it by heart, and when they are out, the request waits.
Quotes lost on the sales rep's phone
Customers message the rep they know. Requests and quotes stay on that phone, outside the ERP and the CRM, and nobody knows how many closed or how many never got an answer.
The aftermarket part wins on speed, not price
When the OEM side is slow to reply, the customer buys whatever part was offered first. You lose the higher-margin sale and, if that part fails, the customer's trust in the machine too.
How Sellium handles it at the parts counter
The agent's capabilities, mapped to the sector's pain points: each one works on your catalog, your stock and your price lists, not on canned answers.
Identification
Recognizes the machine by serial, model or photo
Identifies the machine by serial number, model, fleet unit number or a photo of the serial plate, and pulls its configuration, warranty and that customer's past orders from the CRM and the ERP.
Compatibility
Finds the part that fits that serial number
Searches by part number, description, cross-reference or fitment, and checks compatibility with the serial number before quoting. If the customer describes the failure, it suggests candidate parts and asks for whatever is missing.
Customer pricing
Quotes with real stock and prices
Checks stock by branch and applies that customer's price list (repair shop, contractor, fleet or plant under contract). It tells apart genuine OEM, approved aftermarket and factory order, each with its lead time.
No retyping
Takes the order and enters it in the ERP
Once the customer says yes, it checks the account balance, enters the sales order and confirms the order number and pickup or shipping. If the customer does not confirm, quote follow-up picks it back up.
Technical issues
Hands off what is not a sale
A diagnosis, a fault that does not add up or a field visit goes to your technical team with the full conversation: the machine, the serial number, the photos and what was already quoted.
Machine down
Puts urgent requests first
When the customer says the machine is down, the agent offers the nearest branch with stock or the fastest shipping and alerts the on-call lead. Trazzo can coordinate the dispatch.
The hydraulic pump quoted while the backhoe sat idle
The most common case at the parts counter: a contractor with a machine down on the job site and nobody in the office.
Saturday 7:10 a.m.
The foreman sends a photo of the serial plate
A backhoe loader breaks down on a job site about 125 miles from the branch. The foreman sends a WhatsApp photo of the machine's serial plate and a voice note: "the arm lost power and the pump is making noise."
7:11 a.m.
Machine identified, part narrowed down
Sellium reads the model and serial number, recognizes the contractor's account and matches the serial against the catalog: there are two possible pumps depending on the year of manufacture. It asks for the number stamped on the old part to get it right.
7:14 a.m.
Quote with stock and price list
With that, it confirms the compatible pump, finds stock at the branch closest to the job site and quotes with that account's contractor price list, along with the seals and filter that get replaced in the same job.
7:18 a.m.
Order entered, pickup reserved
The contractor confirms. Sellium checks the account balance, enters the order in the ERP and sends the order number: the pump is held for pickup at 9 a.m. at the branch, which opens on Saturdays.
7:20 a.m.
Technical questions go to the right person
The customer asks whether the hydraulic circuit should be checked. The agent routes the question to the on-call technician with the photos, the serial number and the order, so the technician can call without asking anything twice.
A request that used to wait until Monday became an entered order in ten minutes, with the right part for that serial number and without the parts rep touching the phone. The weekend stops being dead time for the parts counter.
Why speed sells parts, by the numbers
Public benchmarks on what a down machine costs, where the margin is and how B2B customers prefer to buy.
11%
Of revenue at the world's 500 largest companies is lost to unplanned downtime: about USD 1.4 trillion a year
25%
Average EBIT margin of aftermarket services, versus 10% for new equipment, in an analysis of 30 industries
7x
More likely to qualify a lead when contacting it within the first hour than one hour later
Public benchmarks, not our own results. The Siemens figure measures downtime at large industrial companies and the Harvard Business Review figure measures web leads, not parts requests: they are used as a reference for the cost of downtime and for response speed. Every Sellium implementation is measured against the customer's own baseline (quote time, quotes that turn into orders, after-hours orders).
Secure AI agents that work with your data
Sellium works with your parts catalog, your customer price lists and your customers' account balances. That is why it runs 100% on Salesforce and Oracle Cloud Infrastructure, with those platforms' SOC 2 Type II and ISO 27001 certifications and the permissions you define. We don't claim anyone else's certifications: Vantegrate enables, the customer operates and certifies.
Frequently asked questions about Sellium for Industrial Machinery
How does the agent identify the part the customer needs?
How does the agent identify the part the customer needs?
Machine first, then part. Sellium identifies the machine by serial number, model or a photo of the serial plate, and looks up the part by part number, description, cross-reference or fitment to that unit. If what the customer sent still leaves two candidates, it asks for the detail that tells them apart (the year, a measurement, the number on the old part) before quoting, instead of guessing.
Can it quote parts with my price list and my stock?
Can it quote parts with my price list and my stock?
Yes, and only with data from your ERP: it never makes up prices. It checks stock by branch or warehouse, applies that customer's price list with its discounts and tells apart genuine OEM, approved aftermarket and factory order, with the lead time for each. A step-by-step look at automated quoting is in automated quotes on WhatsApp.
Does it integrate with the ERP I already use?
Does it integrate with the ERP I already use?
Yes. Sellium integrates with SAP, Oracle, NetSuite, Dynamics 365, Tango, Odoo and other ERPs to read stock, prices and account balances and to create the sales order, and with Salesforce to log every conversation on the customer record. How that connection works is covered in WhatsApp integrated with your ERP.
What about technical questions or diagnostics?
What about technical questions or diagnostics?
It hands them to your team: Sellium sells parts, it does not replace the technician. If the customer asks for a diagnosis, describes a fault that does not add up or needs a visit, the agent passes the conversation to the right person with the machine, the serial number, the photos and the quote, so nobody has to ask the same thing twice.
Does it handle urgent orders after hours?
Does it handle urgent orders after hours?
Yes, 24 hours a day, every day. It quotes and enters the order at any hour, offers the nearest branch with stock or the fastest shipping and, when the machine is down, alerts the on-call lead according to the rules you set.
How much does Sellium cost for selling spare parts on WhatsApp?
How much does Sellium cost for selling spare parts on WhatsApp?
Sellium is priced in two parts: an initial implementation quoted for each company and a monthly subscription with expandable AI credits, with no lock-in. You pay for WhatsApp messages directly to Meta, on your own account and with no markup from us. For the number for your case, request a quote with your request volume, your catalog and your ERP.
Your next urgent part can quote itself
Tell us how parts requests reach you, which ERP you use and how your parts catalog is set up. We will show you, with your own data, how Sellium would quote and take the order, and send you a tailored quote.
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