Sellium for PharmaceuticalsSellium for Pharmaceuticals:wholesaler and pharmacy orders on WhatsApp
The pharmacy puts together its restock order at closing time and sends it on WhatsApp after telesales has gone home. Sellium takes it with that account's price list and terms, offers alternatives for what is out of stock and leaves it entered in the wholesaler's or the manufacturer's ERP.
How do you automate pharmacy orders on WhatsApp?
You automate pharmacy orders by connecting an AI sales agent on WhatsApp to the ERP and CRM of the drug wholesaler or the pharma manufacturer. The agent identifies the pharmacy by its number or customer code, understands the order however it arrives (text, a voice note or a photo of the restock list), finds each product by brand name, active ingredient, presentation or barcode, applies that account's price list and discounts, checks stock, lot and expiration date, and enters the order in the ERP ready to pick.
In the pharmaceutical channel, orders come in every day and are won on fill rate: whatever line one wholesaler does not have, the pharmacy orders from another. That is why the agent handles shortages in the same conversation, with the alternatives your team defined (same active ingredient, strength and presentation from another manufacturer), and the pharmacy decides. Sellium does not serve patients or answer clinical questions: it is a sales channel between businesses, and anything that is not an order goes to the right team.
The manufacturer's quality documentation is handled by Arconte, and if your wholesaler is part of a multi-category distributor, see also Wholesale Distribution. The full picture of the sector is on the pharmaceutical industry page.
The telesales pain points in the pharmaceutical channel
They come from the conversations with pharma manufacturers and distributors we held for the industry page.
The restock order arrives when nobody is answering
The pharmacy builds the order at closing time, based on what it sold that day. If nobody takes it then, the order gets split among other wholesalers or only reaches the ERP the next morning.
Telesales tied up with repetitive work
Price, stock, expiration dates and order status take up a good part of the team's day, and on top of that they retype lists of dozens of lines per pharmacy by hand.
Shortages with no alternative
When a product is out, the rep searches by hand for something to offer. If there is no time, the line is lost and the pharmacy gets it somewhere else.
Different terms for every account
Contract price lists, manufacturer discounts, payment terms and credit limits that change by pharmacy or chain, looked up on another screen in the middle of the order.
How Sellium handles it in the pharmaceutical channel
The agent's capabilities, mapped to the channel's pain points: each one works on your ERP, your price lists and your business rules, not on canned answers.
Authorized account
Identifies the pharmacy and checks it can buy
Recognizes the account by its WhatsApp number, customer code or tax ID, checks that it is authorized to buy and pulls its price list, its terms and its order history.
Catalog
Finds each product however it is requested
Searches by brand name, active ingredient, strength, presentation or barcode, understands abbreviations and reads the photo of the restock list line by line.
Account pricing
Applies each customer's price list and terms
Contract or chain price lists, manufacturer or volume discounts, current deals and minimum order, exactly as they are in your ERP. For manufacturers, the terms of their transfer orders too.
Shortages
Offers alternatives for what is out of stock
If a product is out of stock, it suggests the equivalents your team loaded (same active ingredient, strength and presentation) or leaves the line pending for the next delivery. The pharmacy chooses.
Payment terms
Checks credit and terms before confirming
Checks the account balance, the credit limit and that pharmacy's payment terms. If the order goes over them, it says so right away and leaves it for the credit team; when it applies, it sends the payment link.
Industry rules
Respects lots, expiration dates and controlled products
Records lot and expiration date from the ERP for traceability, alerts logistics when a product needs cold chain and does not process controlled substances without the documentation your policy requires: it routes them to the responsible team.
The restock order that comes in at 8:30 p.m.
The everyday flow at a drug wholesaler: the pharmacy replaces what it sold and wants to know if it will arrive on the first delivery run.
Tuesday 8:30 p.m.
The pharmacy sends its list
A neighborhood pharmacy closes out the register and sends a WhatsApp photo of its restock list: 34 lines, some by brand name and others by active ingredient. Telesales closed at 7.
8:31 p.m.
Account and price list identified
Sellium recognizes the account, confirms it is authorized to buy and applies its contract price list with each manufacturer's current discounts, without asking for a code or a password.
8:33 p.m.
Stock, expiration dates and shortages
It checks stock and expiration date line by line. Two products are out of stock: for one, it offers the equivalent from another manufacturer that your team loaded as an alternative, and the other stays pending for the next delivery.
8:35 p.m.
Credit checked and order entered
Once the pharmacy says yes, it checks the account balance and credit limit, enters the order in the ERP and replies with the order number and the estimated delivery time.
Wednesday 7:00 a.m.
It goes out on the first run
The warehouse picks the order first thing, with lot and expiration date recorded, and the pharmacy gets its restock before it opens.
An order that used to wait until morning or get split among several wholesalers was fully entered in five minutes, with the shortages handled in the same conversation. Telesales starts the day with the night's orders already in the ERP.
Why B2B ordering is moving to WhatsApp, by the numbers
Public benchmarks on how B2B customers prefer to buy, how much response speed matters and where a sales team's day goes.
7x
More likely to qualify a lead when contacting it within the first hour than one hour later
70%
Of sales reps' time goes to tasks other than selling, such as administrative work
1,000
Free service messages per WhatsApp number per month: these are the agent's replies when a pharmacy writes in to order
Public benchmarks, not our own results or pharmaceutical-specific data: the Gartner figure covers B2B buyers in general and the Harvard Business Review figure measures web leads, not orders. Meta updates its rates several times a year. Every Sellium implementation is measured against the customer's own baseline (after-hours orders, shortages solved with an alternative, entry time).
Secure AI agents that work with your data
Sellium handles contract price lists, account balances and each pharmacy's purchase history. That is why it runs 100% on Salesforce and Oracle Cloud Infrastructure, with those platforms' SOC 2 Type II and ISO 27001 certifications, the permissions you define and a record of every transaction. We don't claim anyone else's certifications: Vantegrate enables, the customer operates and certifies.
Frequently asked questions about Sellium for Pharmaceuticals
Can it take the restock order the way the pharmacy sends it?
Can it take the restock order the way the pharmacy sends it?
Yes. Sellium understands the order as text, as a voice note or as a photo of the restock list, and also the file the pharmacy's management system exports. It splits each line, resolves brand names, active ingredients and abbreviations, and if something is unclear it asks before entering the order. The general flow is in WhatsApp order taking with AI.
What happens when a product is out of stock?
What happens when a product is out of stock?
The agent catches it before confirming, because it checks stock in the ERP line by line. Then it applies the rule you set: offer the commercial equivalents your team loaded (same active ingredient, strength and presentation), leave the line pending for the next delivery or drop it from the order. The pharmacy decides in the same conversation.
Does it follow each pharmacy's price list and payment terms?
Does it follow each pharmacy's price list and payment terms?
Yes. It applies the contract or chain price list, manufacturer discounts and minimum order exactly as they are in your ERP, and before confirming it checks the balance, the credit limit and the payment terms of that account. If the order goes over them, it says so and leaves it documented for the credit team.
How does it handle traceability and controlled substances?
How does it handle traceability and controlled substances?
With your operation's rules, no shortcuts. The order pulls lot and expiration date from the ERP for traceability, cold-chain products trigger an alert to logistics and controlled substances are not processed without the required documentation your policy calls for: the agent routes them to the responsible team. If a possible adverse event comes up in the conversation, it routes that too.
Does Sellium serve patients or answer questions about medicines?
Does Sellium serve patients or answer questions about medicines?
No. Sellium is a sales channel between businesses: it serves pharmacies, wholesalers and institutional buyers, not patients. It does not suggest treatments or answer clinical questions; it routes those to the right person on your team, with the full conversation.
How much does Sellium cost for a drug wholesaler or a pharma manufacturer?
How much does Sellium cost for a drug wholesaler or a pharma manufacturer?
Sellium is priced in two parts: an initial implementation quoted for each company and a monthly subscription with expandable AI credits, with no lock-in. You pay for WhatsApp messages directly to Meta, on your own account and with no markup from us. For the number for your case, request a quote with your number of pharmacies, your order volume and your ERP.
Tonight's restock orders can go straight into the ERP
Tell us how pharmacy orders reach you, which ERP you use and how your price lists are set up. We will show you, with your own catalog, how Sellium would take them and send you a tailored quote.
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The industry
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