Trazzo for Wholesale DistributionTrazzo for Wholesale Distribution:routing with retailer appointments, OTIF and digital POD
Chains charge automatic fines when OTIF drops, and routes are still built in Excel. Trazzo generates route sheets in minutes around the appointments that carry penalties, gives the professional customer tracking and closes every delivery with digital proof of batch and expiration date.
How do you optimize a wholesale distributor's delivery routes?
You optimize a wholesaler's delivery routes by connecting an AI routing engine to the confirmed orders in the ERP: the engine generates route sheets in minutes, respecting the critical time windows (appointments with retailers like Carrefour, Coto, Cencosud and Walmart, HORECA before 10 AM, pharmacies early in the morning), each vehicle's capacity (weight, volume, pallets, refrigeration) and the VIP customers that can't run out of stock. Then it executes: an app for the driver, a live control tower, a tracking link for the customer and digital POD with a photo, signature and batch and expiration validation.
In Wholesale Distribution this is margin defense: when routes are built by three dispatchers over four hours of Excel, the drivers end up deciding the order, the chains' strict appointments get missed and the fine is deducted automatically. Trazzo, the last-mile agent in the Vantegrate Suite, turns planning into a process that takes minutes and leaves the evidence that ends delivery disputes.
The full picture of the sector (the five agents applied to traditional distributors, cash & carry and importer-distributors) is on the Wholesale Distribution page.
The last-mile pain points in wholesale
We gathered them in dozens of conversations with sales directors and managers at distributors across the industry's nine sub-verticals.
Routes in Excel, four hours a day
Three dispatchers spend hours building routes in a spreadsheet and, out on the street, the drivers decide the order. Planning runs behind the operation, never ahead of it.
Automatic OTIF fines
Large chains deduct automatically when OTIF falls below the agreed floor: Walmart, for example, requires 98% compliance. Every missed appointment is margin lost to penalties.
The call center answers tracking calls all day
Customer service spends its day answering where's my order? because the professional customer has no visibility into their delivery. Hours of team time go into calls that a link would solve.
Disputes with no POD and redeliveries at double the cost
Disputes over deliveries that weren't made are lost for lack of digital proof, and every redelivery doubles the cost of the trip. A paper delivery note defends no one.
How Trazzo solves it in wholesale
The agent's capabilities, mapped to the vertical's pain points: each one runs on your orders, your fleet and your agreements with your chains, not on fixed routes.
Appointments
Routes in minutes that keep appointments
Generates route sheets automatically, respecting the retailers' strict appointments, HORECA before 10 AM, pharmacies early in the morning and the VIP customers that can't run out of stock.
Fleet
Real capacity by vehicle
Assigns each order based on the weight, volume, pallets and refrigeration of each vehicle, with an owned, outsourced or mixed fleet. The wrong truck no longer leaves with the wrong load.
Network
Multi-warehouse and cross-docking
Plans routes that leave from different DCs and consolidates goods that pass through without being stored. The whole network is routed as a single operation, not warehouse by warehouse.
Calls
Control tower and tracking link
Operations, customer service and sales see every delivery in real time, and the B2B customer gets a live tracking link. Follow-up calls die down on their own.
Disputes
Digital POD with batch and expiration date
A photo of the product, the recipient's signature, geolocation and batch and expiration validation at delivery: the evidence that ends disputes and speeds up invoicing, with traceability for ANMAT (Argentina's drug and food regulator) where it applies.
Unexpected events
Dynamic re-optimization
An urgent order, a cancellation or a vehicle out of service: Trazzo rearranges the route without breaking committed appointments, instead of letting the unexpected unravel the whole day.
A delivery day with 40 trucks and appointments that carry penalties
The full flow for the industry's typical operation: an industrial distributor that delivers to 1,500 hardware stores, building-supply yards and repair shops, with chains on strict appointments among its accounts.
4:30 AM
The day's orders come down from the ERP
Confirmed orders flow into Trazzo straight from the system, including the one the hardware store sent on WhatsApp at 9 PM that Sellium entered with price list and credit already validated.
4:40 AM
Routes are generated in minutes
The engine builds the 40 routes respecting the chains' appointments, capacity per truck and VIP customers. What three dispatchers built in four hours of Excel is ready before coffee.
6:30 AM
The trucks leave with the app
Each driver receives their optimized route with stops, navigation and paperwork. The order is no longer decided in the cab: it was decided with data, window by window.
9:55 AM
The chain's appointment is kept
The truck arrives inside the retailer's window within the agreed time and the POD is signed on the spot. The automatic OTIF fine isn't triggered; the control tower saw it all live.
11:20 AM
An urgent order comes in mid-day
Trazzo re-optimizes: it evaluates which route can absorb it without compromising the remaining appointments and notifies the driver. Nobody rebuilds anything in a spreadsheet.
5:45 PM
The day's PODs release invoicing
Every delivery closed with a photo, signature, geolocation and validated batch. Invoicing goes out the same day, and disputes over unacknowledged deliveries are answered with evidence, not memory.
The dispatcher went from four hours of Excel to supervising exceptions, the appointments that carry penalties were kept and the call center stopped answering tracking calls. A last mile that was a black box became planned, visible and verified, with the same fleet as always.
Routing and OTIF, by the numbers
What the industry has measured on route optimization and retailer requirements: public benchmarks, not promises of ours.
98%
OTIF that Walmart requires from its suppliers, with a penalty of 3% of COGS for falling short
Source: Red Stag; FourKites
~25%
Reduction in delivery costs that effective route optimization can achieve
Source: Routific; Solera
5-25%
Fewer kilometers driven, as cited by route optimization vendors
Source: Routific; Solera
Public benchmarks for the sector, not our own results: every Trazzo implementation is measured against a baseline agreed with the customer (OTIF by chain, cost per delivery, kilometers per route, planning time).
Secure AI agents that work with your data
Trazzo handles orders, professional customers' addresses and proof of delivery with batch and expiration date: data no CISO hands over lightly. That's why it runs 100% on Salesforce and Oracle Cloud Infrastructure, with those platforms' SOC 2 Type II and ISO 27001 certifications and the permissions you define. We don't claim anyone else's certifications: Vantegrate enables, the customer operates and certifies.
Frequently asked questions about Trazzo for Wholesale Distribution
Does Trazzo respect the delivery appointments of large chains?
Does Trazzo respect the delivery appointments of large chains?
Yes, and it's the heart of wholesale routing: appointments with retailers like Carrefour, Coto, Cencosud and Walmart are loaded as hard windows the engine can't violate, along with HORECA before 10 AM and pharmacies early in the morning. When something unexpected forces a mid-day re-optimization, committed appointments are protected first. The operating goal is simple: keep a badly built route from triggering the automatic OTIF fine.
How does it handle the cold chain and ANMAT traceability?
How does it handle the cold chain and ANMAT traceability?
For pharmaceutical distribution, routes are designed around maximum exposure times, vehicles with a refrigeration unit carry only refrigerated loads and the POD includes a photo of the temperature logger and batch and expiration validation at delivery, the evidence ANMAT traceability requires. For agribusiness, it builds multi-warehouse routes around field loading schedules and leaves a POD with exact geolocation and the signature of the person in charge.
Does it work with an owned, outsourced or mixed fleet?
Does it work with an owned, outsourced or mixed fleet?
Yes. Trazzo plans around whatever fleet you have: your own trucks, outsourced carriers or a combination, assigning each order based on each vehicle's capacity, restrictions and cost. The control tower and digital POD work the same way for your own truck and for the carrier's, so delivery evidence and OTIF don't depend on who's driving.
Does it integrate with B2B orders that come in on WhatsApp?
Does it integrate with B2B orders that come in on WhatsApp?
Yes, and it's one of the strongest synergies in the suite: the pharmacy or the hardware store orders on WhatsApp at 7 PM, Sellium validates stock, price list and credit account and enters the order in the ERP, and Trazzo assigns it to the next day's optimized route respecting the customer's window, with a tracking link and digital POD at the end. From the message to the verified delivery, without anyone on the admin team stepping in.
Your next OTIF fine can be avoided
Tell us how you build your routes and which appointments carry penalties, and we'll show you how Trazzo would plan them with your real fleet. A 30-minute conversation, no commitment.
Francisco Morales, co-founder, takes your call. We reply on WhatsApp within 4 business hours, no strings attached.
More solutions for Wholesale Distribution and with Trazzo
The industry
Other products for this sector